Inspired by family heritage, Private White V.C. produce quality everyday menswear using superior British materials and craftsmanship. With a collection designed by Nick Ashley, a designer with a long history in the fashion industry and also the son of interiors designer Laura Ashley, the collection includes timeless pieces that balance both functionality and style.
Inspiration comes from Jack White, a founder of the original Manchester factory, a proper English gentleman and military hero. This is where the name of the brand was born, Private Jack White returned to Manchester at the end of the war and began an apprenticeship as a trainee pattern cutter in the local factory. He worked his way up to General Manager and then Owner and sadly passed away in 1949 aged 52 years.
Little did he know that the same factory he had worked in all those years ago is now under the watchful eye of his great-grandchildren, and manufacturing a line of carefully crafted garments, inspired by his heroism and style. Take a look here.
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