Hiut Denim - Our town is going to make jeans again

You've seen the recent furore for British manufacturing, most probably Mary Portas and her knickers. I applaud her feat as good old fashioned British industry has suffered for years and I want to help in any way I can to bring it back. For years, the competition of overseas manufacture has weighed heavily on the textiles and clothing industry, but there are labels still out there and I think it is our responsibility to seek them out and buy from them. Have some British pride and spend a little more on something that will last you longer than two washes!

This brings me to Hiut Denim, a heartwarming story of hope from Cardigan, a small town of just four thousand people. Four hundred of the population used to make jeans for a living and for three decades, thirty-five thousand pairs were being produced a week. This was until the factory closed down and the workers lost their jobs.

Fortunately, the skills were not lost, only lay dormant, waiting for a manufacturing miracle, and it came! The Hiut Denim Company brought manufacturing back home to Cardigan...

Yes, Cardigan is going to make jeans again, by using the best quality denims and the know how of the workforce, Hiut Denim are sticking simply to making jeans, and making them well. Read more on the story here.

"As one of the Grand Masters said to me when I was interviewing: “This is what I know how to do. This is what I do best.” I just sat there thinking I have to make this work. So yes, our town is going to make jeans again."